Social Connect is an initiative to encourage closer cooperation with strategic social media technology companies in order to foster the growth of social media advertising.
Sizmek provides an array of social marketing tools including third-party tracking, retargeting, verification as well as rich media through Republic Project , Sizmek’s market-leading rapid rich media innovator whose creative production toolset enables the fastest deployment of Native Rich Media Posts across social sites including Facebook and Twitter.
Social Connect demonstrates Sizmek’s commitment to removing the friction points to delivering Social at scale. Social Connect will also facilitate seamless data sharing between leading PMD platforms and Sizmek’s cross-channel ad management platform, Sizmek MDX, allowing advertisers and agencies to manage performance of their social campaigns alongside their other channels.
“We are looking to expand our presence in emerging markets including APAC, EMEA and LATAM and to strengthen our market share in North America,” said Bill Masterson, Social Code, CRO. “Sizmek is a partner whose global presence will open opportunities for us to quickly enter growing markets and to leverage our strategic social buying capabilities.”
In line with that, Sizmek will be hosting a series of social showcases for interested customers in Asia Pacific including Hong Kong, Bangkok, Singapore, Malaysia and Japan starting in March, and a kickoff event with partners in Sydney in April.