Republic Project is a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns. With the acquisition, it solidifies the creative, targeting, retargeting and optimization capabilities that DG MediaMind offers advertisers across display, mobile and now social advertising.
Jordan Khoo, VP of APAC at DG MediaMind said he is excited to share this announcement with the agencies and advertisers in the Asia Pacific region.
“This acquisition makes a lot of sense for those who are doing multi-channel advertising campaigns on social platforms. With Asia Pacific having the largest social network user base of 777 million people, we are now capable of targeting this group by offering rich media on social sites such as Facebook and a growing list of social and mobile first publishers.”
“Our goal was to build a technology that would enable advertisers to reach their audience in a new and immersive way while providing a central hub for managing and tracking all deployed apps across various platforms,” said AJ Vernet, Republic Project CEO. “The DG acquisition means we can fast track our solution globally, while integrating with one of the most robust advertising data hubs in the industry.”
Republic Project’s 11 employees, including CEO AJ Vernet, will join DG’s Los Angeles office.
- Republic Project CEO Interview with Huffington Post (creativezone.mediamind.com)
- DG MediaMind Acquires Republic Project (creativezone.mediamind.com)
- DG Acquires Republic Project, A Google Ventures-Backed Ad Startup, For $1.4M (techcrunch.com)