Adsfactor, the #1 ad network in Hong Kong, is pleased to announce the launch of a new rich media unit to all advertisers today expanding its rich media suite units to a total of nine engaging and brand friendly ad format.
Christine Lau, Country Manager of Adsfactor said, “ Advertisers are now able to reach users at scale with measureable interactions and engagement as a result of our deep user base and rich media suite. We are pleased to continue to break out of the traditional ad network model and to offer advertisers brand friendly and innovative rich media solutions”.
Served exclusively by MediaMind and together with standard reporting, advertisers will be provided with advanced reporting that include Engagement and Dwell Rates to allow advertisers to better measure their campaign and ad effectiveness beyond the click.
Info Source: http://www.adsfactor.com/enews/march2012/adsfactor_newsletter_march2012.html