We have recently interviewed Ivan Chew, Operations Manager from SPH Magazines Pte Ltd., whose team developed the interactive Samsung TV campaign that was recently recognized as the MediaMind wow! Ad of the Month.
Click on the image to view the ad demo
According to Ivan, the concept that contributed to the development of this innovative ad campaign is to showcase the unique User Interface of Samsung SMART TVs, which is the motion and voice control features as well as the various customized content for their users.
Read the full interview with Ivan in our Creative Zone blog.
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