We are pleased to share that Yahoo Japan Corporation, which operates Yahoo! JAPAN, and MediaMind Technologies K.K., a subsidiary of DG (NASDAQ: DGIT), announced today that the two companies have signed a business partnership for cooperation in display and video advertising.
The partnership is designed to meet the needs of advertisers seeking to develop more engaging display and video advertisements, as well as to strengthen ad technology-based solutions.
The will enable advertisers to deliver more effective advertising campaigns based on the MediaMind platform, and the development capabilities of Yahoo! JAPAN.
A trial service will be launched in the field of display advertising at the Japanese premium video service “GyaO!”after the beginning of 2013.
(L-R: Mr. Kazuki Fuse, DG Japan Country Manager, Mr Neil Nguyen, President & CEO of DG and Mr. Manabu Miyasaka, CEO of Yahoo! Japan) (Photo source: ITmedia)
Neil (center) donning the red T-shirt with the word “爆速” printed on it, which means “Explosive Speed”, and it's Yahoo! Japan’s slogan
MediaMind and Omnicom Media Group (OMG) announce strategic partnership where OMG agencies will use MediaMind’s ad tech platform to manage and deliver ads globally. MediaMind will become a global technology for OMG and we will manage and deliver online ads in North America, EMEA, LATAM and APAC.
OMG, Annalect — an enterprise marketing company —and Accuen — a trading desk — will integrate MediaMind and parent company DG’s platform capabilities within OMG’s technology platform. OMG will also offer access to its technology teams and roadmap in order to create a valuable technology partnership to be at the forefront of ad campaign and data management.
“Reaching the right audiences with the right tools and services, in a well-integrated fashion, is crucial in an increasingly complex media landscape,” said Andrew Bloom, SVP Strategic Business Development at DG.
“MediaMind and DG is a natural partner for us as we gravitate towards integrating second screen experiences. Together, we will bridge the offline and online worlds with their solutions,” said Steve Katelman, EVP Global Strategic Partnerships, Digital.
Update: To read more about the collaboration, do proceed to read the article done up by Campaign Asia.
MediaMind announced its partnership with Encore Media Metrics, a company that specializes in attribution.
With this partnership, it means planners and marketers would be able to have access to attribution-based report that shows what worked and what didn’t, in order to easily implement budget allocation to the best performing ads!
“With the fragmentation of digital media, advertisers and media agencies find it increasingly difficult to track how consumers respond to cross channel campaigns,” said Steve Latham, Founder and CEO, Encore Media Metrics. “By integrating the Encore solution with the MediaMind platform, advertisers will have easy access to advanced insights into their ongoing campaigns while saving time, money and energy.”
“To date, the biggest hurdle faced by our customers to full-funnel, cross-channel views is the level of effort required to deploy yet another point-solution across each campaign,” said Jordan Khoo, MediaMind APAC Regional Director. “We’re very pleased to be able to bring an integrated attribution solution to our customers to reduce their workload.”
Jordan Khoo, Regional Director for MediaMind APAC, also spoke to Campaign Asia about this partnership and the benefits it bring, and how this would impact the APAC markets. You can read the full article here!