Maybe you’ve noticed, but the process of planning and buying premium online media is kind of, well… nightmarish. Here we live in this digital age of instant information, and yet buying premium media is this clunky, time-consuming process – which means you don’t always have time to create the best plan possible.
Those days are now gone.
MediaMind has developed a seamless platform that merges your actual past performance data, historic costs, publisher proposals, budget parameters– pretty much all the variables that go into a good premium media buy – into one sleek and easy interface.
It’s called Smart Planning.
Better Media Plan
Sharpen your precision when it comes to buying targeted media with a research module that makes site recommendations and provides benchmarked performance and pricing filtered by audience, cost parameters, creative considerations, vertical relevancy, and/or your campaign objectives.
With actual historical price and performance data in hand for every site you’ve run on, you have more bargaining power with publishers in negotiating placements.
With Smart Planning, you dictate the planning process, and every step is optional. Send RFPs and download proposals, or build a plan without them. Adjust options in a single view, and modify any portion of the proposal at any time instead of waiting for the publisher to resubmit proposals.
Smart Planning works with any ad server. Multiple format options let you export and present your plan most effectively to your advertiser, in Excel, PowerPoint and more.