SAVVI Award for Starcom Taiwan

VIVAKI and Microsoft Global recently awarded MediaMind client Starcom Taiwan a SAVVI award for a Cartier Christmas Tale MSN Homepage Takeover. The ad was chosen out of nearly 100 entries worldwide in the It’s About Results Award Category for campaigns that consistently perform the best

Here is an excerpt from the award application:

It’s SAVVI because…

  • The client had this challenge/opportunity…
    Cartier wanted to enhance its brand preference during the Christmas season. The French maker of jewelries and timepieces promoted their seasonal offerings through their “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland.  The Winter Tale campaign includes a dedicated microsite at wintertale.cartier.com and a 30-second video spot.

With the 30 sec branding video in hand, we needed to create a buzz before Christmas.

  • So we decided to …
    We used the video to retell the story and transformed it into a never-been-used-before impactful film-like rich media format specifically on December 24th all-day-long to create the Christmas atmosphere.
  • Microsoft helped by…
    As we wanted to create an impactful film-like rich media ad, we convinced MSN Taiwan to allow the client to create Whole-Page Takeover and automatically-played video to impress users.
  • This is what we did together …
    Through hundred times of discussion and creative negotiation, MSN was willing to support and asked Australia MediaMind (Eyeblaster) staff to rewrite the exclusive rich media template for Cartier. Homepage Full-page Video Takeover and Messenger Great Wall were the two impactful and creative rich media positions created by Starcom Taiwan and MSN Taiwan.      
  • And here is how it all worked out…
    Broke the MSN Taiwan Ad Performance benchmark and reached 7.78% CTR and 144,338 clicks.
    Moreover, thousands of word-of-mouth created by online users on Facebook and Twitter. Opinions such as, “how attractive the Cartier ad was on MSN”, “Cartier Panther Rocks on MSN”…  

Congratulations to all involved in pulling off this successful campaign.

Share and Enjoy:

0 Response to “SAVVI Award for Starcom Taiwan”


  • No Comments

Leave a Reply