In a recent study, MediaMind analyzed the Dwell Rate and Average Dwell Duration of over 300,000 creatives to identify the top 5 performing online ad formats that would makes a difference to brands.
Results are in! Which ad format tops the list? Here are the winners and we even have some campaigns from the APAC region as examples!
(Click on each thumbnail to see the demo)
Malaysia Airlines uses the Sidekick in its MHBuddy campaign.
Samsung uses this ad format to promote the Galaxy Nexus smartphone in Hong Kong.
Diesel launch its new perfume ‘Fuel for Life’ with this ad format.
This messenger ad works really well for Subway Singapore.
Motorola and CBS use a video on a text site in a highly engaging way.
If you would like to read more or get a copy of the research study, click here.